The amazing success that met Baby Phat since it was first launched is unrepeatable; bearing in mind the brand got its start just as a promotion tool for a Phat Farm runway show. Phat Farm is a clothing line launched by hip hop pioneer Russell Simmons and ex-wife Kimora Lee, an ex-supermodel.

The line was launched in the 1990s and includes fashionable hip hop new styles for men.
To make an impression during a Phat Farm runway occasion, cute little T-shirts including the words Baby Phat were printed on. At that moment female celebrities and supermodels were observed in the T-shirts and the idea quickly popped up to launch Baby Phat as a clothing brand for women.
Baby Phat introduced in 1998, immediately filled the void for glamorous and stylish urban wear for women. Kimora has applied her knowledge as a fashion model to introduce a brand known for naturally integrating the lines between high fashion and hip-hop style. As the manager of the line, Kimora has emphasized using luxurious and lavish materials to make women look sexy and sassy.
Styles in the line will suit every girl or mature woman and various celebrities are major fans like Lil Kim, Britney Spears, Tyra Banks, Madonna and Alicia Keys. Styles from the line have also been highlighted in lead publications such as Seventeen and Vibe magazines. The line has also received admiration from fashion critics for its boldness. Its runway shows are full of a who's who list of the hottest celebrities.