Well-known for their ability to show off a woman's curves with comfort, Apple Bottom jeans are preferred by celebrities together with everyday shoppers. The company's major task is to offer women clothing that celebrate and flatter all models and sizes.

That’s exactly why there is so much focus on the label: There's really something for every woman.
Apple Bottoms have been around since 2003, they were launched by multi-platinum rap and hip-hop artist Nelly. During that time, Nelly could create a successful men's label called Vocal. There was great public keen for a similar women's collection, and this is how the idea came to Nelly’s mind. Knowing that there is a huge need for a line that aim at showing the unique shape of a woman, the unlikely mastermind worked together with his cousin Yomi Martin and friend Ian Kelly to introduce the collection.
In late 2003, the company started a six-city tour while looking for the perfect "Apple Bottoms Girl" to stand for the label. They were looking for a woman between the ages of 18 to 25 who best represented the self-assured, attractive and pleasant figure that the company wanted. The search was aired on television network VH-1 and attracted thousands of ambitious models.
In view of the company's instant and huge success, the line expanded to feature a group of women's clothing, including tops, skirts, rompers, hoodies, sweats, jumpsuits, pants, dresses, outerwear, swimwear, footwear, accessories and even outfit for young girls. There is also a collection dedicated totally to plus sizes.